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A responsive team at your service, based in France





Products designer
Your chosen intermediary


A passionate !








Yann's partner
Logistics site manager


The support who made this adventure possible









Operations management
Logistics expert


An iron hand in a velvet glove, and the global outlook






Quality supervisor
Order picker


Involved and positive, a sharp eye









Order picker
Other transverse responsabilities


A reinforcement arrival, much appreciated, polyvalent



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The origin


Originally, a watch ...


Quite by chance, Yann had one day a Rolex Explorer in hands.

Although not tempted by the brand, it was for him an electroshock of simplicity and evidence !

Then the purchase of a vintage Submariner came, reference 5513.

And the discovery of the must-have NATO strap ...

Next is driven by the desire to share his passion.

Yann created Esprit NATO in 2012. As the name suggests, the idea is to propose interchangeable watch straps, so as to change one's strap rather than one's watch.

Esprit NATO is today a well-known website by collectors and watch lovers. The offer is complete and constantly developing. It is a place for sharing where it is good to hang out and to succumb to the temptation ...


Always driven by passion, sneakers lover, Yann has launched in 2022 a brand of laces for sneakers : lace4sneakers®

It is the beginning of a new story, 10 years after, with the same idea to rediscover and to enhance an object thanks to new colors and materials.

Here is the link of the brand website if it echoes for you : lace4sneakers.com


The desire of creating and progressing in the watch world remains intact.

We are always working on new projects ...

And we will continue to develop our offer, to guide you in your choices and to vibrate with you.