Our company


Our company


Esprit NATO website belongs to Select'Heure SAS (French registered company).

The company is 100% French.

We collect VAT on each of our sales and monthly pay it to French state.


Our strategy


To offer a wide range of high quality products at the best price.

To bring our market expertise to business customers to save time.

To work as a priority with european suppliers, and to select the best manufacturers.


Our brands

Non exhaustive list.



Fashion and reliable watch straps at the right price.

Interchangeable straps without any tool thanks to high-end quick release spring bars.

Accessories for watch collectors.

French brand.

Historical and recognized know-how.

Classic and timeless watch straps.

Technical and innovative straps.

Austrian brand.

Luxury rubber watch straps.

Worldwide known Italian brand.